Portal to paradise.

Format: Retail installation, interactive media

Client: Corona

Agency: Wieden+Kennedy, Amsterdam

We worked with Corona to create an immersive retail installation which acted as a portal to a hidden paradise. Stepping closer to the window unleashed an illusion which felt as if nature was only a step away. A sensor filled cooler flooded the nature with light when consumers came to interact.

Following the initial launch in Italy, results showed that the Portal drove a +60% sales uplift when compared to the previous year during their two-week activation period. The installation is now being reproduced and rolled out worldwide.