Love your home.

Format: Interactive Microsite

Client: Ørsted

Agency: Wieden+Kennedy, Amsterdam

It really is possible to power the world entirely with green energy? That’s the message of ‘Home’ – an interactive film that transforms climate change from a global crisis to a personal experience, by challenging any previous conceptions of what ‘home’ means to each of us.

On a microsite housing the film, we invited users to share their thoughts on what home means to them by answering three simple prompts. This leads to a personalised film based on those answers, one of thousands of possible versions.

This experience is available in 10 different languages around the globe.