Fueled by Everything.

Format: Website & digital campaign

Client: Toyota Mirai

Agency: Droga5, New York

In 2015, Toyota’s launched their most anticipated vehicle in two decades: a hydrogen-powered car named the Mirai. So how do you educated a petrol-driving country on what it means to be hydrogen-powered?

Since hydrogen is the most abundant element in the universe, we created a multi-channel campaign to show just how many everyday things we could use to fuel this sustainably fueled car. Throughout our campaign, we showcased how the car could be fueled by cow manure, water from Oil Creek, lemonade, and biogas produced from our trash in landfills.