Did you mean Mailchimp?

Format: Integrated Campaign

Client: Mailchimp

Agency: Droga5, New York

Inspired by the famous mispronunciation of “MailChimp” in the credits of hit podcast Serial, we developed nine different mini campaigns using the brand’s own model of sharply targeted marketing to reach potential customers.

Read more about the brief, and our response on Droga5’s website here.

Read what AdWeek had to say about the campaign here.