Genius Lens

Format: AR mobile app

Client: Moncler

Agency: Wieden+Kennedy, Amsterdam

Through the specially created Moncler Genius AR Lens app, 10 unique AR interpretations are unveiled throughout the eight different designer chapters, centerfold and cover, revealing a secret 3D multiverse behind each collection. When using the app, natural effects start to emerge, including the book freezing and bursting into psychedelic flames. Various looks or models appear floating over the book, each one based on the individual themes of the designers’ collections. The cover is also brought to life in the form of a 3D ice sculpture, showcasing a new meaning to the coffee table book as it’s represented as an art object.

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